2019 Outdoor Project Block Party Festival Branding
For the 2019 Outdoor Project Block Party Festival series, I created the branding and standards that were then applied to posters, event banners, ads, facebook banners, instagram assets, and postcards. Collateral for the event series needed to stand on its own, but be recognizable as part of the Outdoor Project brand. As the Outdoor Project brand is primarily an online presence, I incorporated type and button styles as part of the event series branding, while introducing a more modern and energetic presence to the Festival materials. Each of the six Festival locations features a different color scheme, while layout and graphics otherwise remain consistent.
Client: Outdoor Project
Creative Direction, Design : Anzelina Coodey