Outdoor Project Website
A significant redesign and restructuring of Outdoor Project was necessary to improve the user experience, keep up with best practices, maximize engagement and conversions, and improve SEO. I was responsible for the redesign process, including creation of on-brand and responsively designed wireframes and specs, managing the development process, and QA testing. I collaborated with the Development, Content, Sales, and Executive teams in the planning and execution of new web pages and templates.
Using advanced knowledge of UX design, I ensured that the Outdoor Project website provides users with the optimum adventure-planning experience. The navigation was simplified, creating a more streamlined and consistent user experience. New sections were created to organize and feature travel, gear, and video content, in addition to Outdoor Project's growing list of adventure guides and related articles. Custom lists, robust search tools, a more inclusive filtering system, and an improved ad system were also introduced under my direction.
For our clients, I created new digital products and advertising opportunities throughout the site, while still providing a less-intrusive ad experience for visitors. Using best practices, I maximized engagement, on-site actions and conversions. Time on page doubled, as did visits to the homepage. Moving forward, I continue to use best practices in website design and development to ensure maximum engagement when making decisions regarding website modifications.
Client: Outdoor Project
Creative Direction & Project Management: Anzelina Coodey
Lead Developer: Jim Mastrangelo